Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

American brand Hillshire sees 20x increase in purchase intent using iBeacons to deliver offers in-store to users. In the past Hillshire relied on printed offers to motivate users to purchase their products. Using iBeacon technology, Hillshire was able to push offers to users while they were in-store, maximising user engagement and sales.  http://tinyurl.com/no3g8hf