The team at Beura are proud to announce that our beacons are powering Hotel.com's 8000 km European road trip across 28 locations from London to Georgia. Meet the car that is currently in France exploring the region and the award winning Hotels.com properties. The beacons trigger proximity based messaging and offers through the Hotels.com app across iOS and Android devices. If you're traveling across Europe over the next ten days, look out for the Hotels.com car and be ready with your smartphone to catch an unbeatable Beura Beacon Powered offer!Beura supplies beacons and SaaS based beacon management, tracking and mobile messaging tools. We are currently working with the Guildhall Galleries on an exciting beacon project and Hotels.com. Contact me on LinkedIn to learn more about Beura and our services.
iBeacons are set to disrupt "customer service" as we know it. The ability to identify customers and the level of proximity targeting available will allow B2C businesses to deliver helpful customer solutions not just offers. Here's 4 ways...
For shoppers, stock filled shop floors with scarcely any staff to help is a common experience across retail stores. The proximity targeting capabilities with iBeacons, can help retailers deliver a rich customer service experience. For example clothing retailers will now be able to understand which collection shoppers are near and present them with a lookbook that will help them find complementary items in their size. For large stores in retail outlets such as Westfield where overheads are high, this type of service can help target, service and convert customers to buy. Many shoppers browse online and then visit stores to try items on, helping them navigate the store in much the same way as you would online will help retailers not only deliver a great customer experience but also sales.
Click and Collect
Click and collect is a great service but waiting in queues is never fun. Using iBeacons, retailers can deliver a much improved service. With multiple range settings, iBeacons can identify the presence of an app on your phone at 50m, 2m, and 20cm (approximate ranges) which means that you can be alerted to your "John Lewis" parcel ready for collection at your local Waitrose as you walk past. iBeacons can detect your entry into the store and back-end servers can identify you and any items ready for collection. Your app can notify you of when and which checkout your parcel will be ready to collect in store, alongside your shop for the day. The low-cost nature of beacon-centric tech means that such a service is not limited to brands with dedicated service budgets but also to local retailers, for example newsagents who participate in parcel collection networks.
Product substitution is a fine art for supermarkets and retailers. Placing compact iBeacons in aisles or on shelves will give retailers the opportunity to either indicate when stock will be in or recommend substitute products. With the current focus on health and diet in the UK, product substitution can also encompass healthy substitutes, a personalised and valuable service for customers.
Ordering and Payment
iBeacons are improving app-based order placement and payment services. Instead of waiting for service in a restaurant, iBeacons can be used at tables to enable customers to order and pay for food using their tablet or phone without the need to rely on staff. Restaurants where fast service and customer turnover is key to success, like Wagamammas, can benefit from such seamless low-cost tech. The same can be said for other people intensive businesses like retail where proximity targeting can improve customer service and staff can be better utilised on delivering an excellent customer experience.
Beura supplies beacons and SaaS based beacon management, tracking and mobile messaging tools. We are currently working with the Guildhall Galleries on an exciting beacon project and also a top 10 travel brand. Contact me on LinkedIn to learn more about Beura and our services