In a word, invaluable. Knowing your customers have walked into your store or a specific area using iBeacon technology, enables you to tailor your response to them through mobile. From telling them about your latest promotions to offering them a free coffee at the in-store bistro, real-time, real-world location data can bring a new dimension to customer profiling and your promotions. Here's 3 areas we're exploring at Beura...
Product PromotionsFor supermarkets or even niche brands like high street chemists the ability to announce a promotion relies heavily on advertising. How can you cram in all that's new in the shop entrance? How do you know whether your latest BOGOF on nappies is relevant to your customer? At Beura we're exploring how retailers' in-house customer segmentation data coupled with their own "app user profiles" can be actioned to launch promotions to relevant audiences when our iBeacons detect app users in store.
VIP Offers
Audience segmentation is important to any brand. Websites are able to identify their customers and tailor their web experience but in-store profiling can be challenging and tends to happen at the point of conversion. Today, our iBeacons can identify a retailer's app users browsing in-store and through overlaying data, Beura can help brands treat their VIPs to special offers, driving conversion and a share of wallet.
Dynamic Bundling
Amazon has product bundling down to a fine art. They're able to dynamically group products that you might buy together, potentially at a discount. At Beura we're exploring real-time, in-store personal shopping across mobile using iBeacon technology. So now, when you pick out an evening dress at your favourite department store, you can get recommendations on shoes, jewellery and make-up to match with a potential discount if you buy all 4 items!
The ability to segment an audience and identify them in-store, is an important step for retail but it comes with a health warning! Abuse your ability to locate an audience and you soon will find yourself loosing it altogether. It's important to run trials, A/B testing and control groups to see what makes your audience tick!
Beura is a iBeacon Platform from award winning mobile app developers, Mobikats. Our iBeacons and SaaS Platform includes beacon management, tracking and mobile messaging tools. We are currently working with the Guildhall Galleries on an exciting beacon project and Hotels.com. Contact me on LinkedIn to learn more about Beura and our services.
Product PromotionsFor supermarkets or even niche brands like high street chemists the ability to announce a promotion relies heavily on advertising. How can you cram in all that's new in the shop entrance? How do you know whether your latest BOGOF on nappies is relevant to your customer? At Beura we're exploring how retailers' in-house customer segmentation data coupled with their own "app user profiles" can be actioned to launch promotions to relevant audiences when our iBeacons detect app users in store.
VIP Offers
Audience segmentation is important to any brand. Websites are able to identify their customers and tailor their web experience but in-store profiling can be challenging and tends to happen at the point of conversion. Today, our iBeacons can identify a retailer's app users browsing in-store and through overlaying data, Beura can help brands treat their VIPs to special offers, driving conversion and a share of wallet.
Dynamic Bundling
Amazon has product bundling down to a fine art. They're able to dynamically group products that you might buy together, potentially at a discount. At Beura we're exploring real-time, in-store personal shopping across mobile using iBeacon technology. So now, when you pick out an evening dress at your favourite department store, you can get recommendations on shoes, jewellery and make-up to match with a potential discount if you buy all 4 items!
The ability to segment an audience and identify them in-store, is an important step for retail but it comes with a health warning! Abuse your ability to locate an audience and you soon will find yourself loosing it altogether. It's important to run trials, A/B testing and control groups to see what makes your audience tick!
Beura is a iBeacon Platform from award winning mobile app developers, Mobikats. Our iBeacons and SaaS Platform includes beacon management, tracking and mobile messaging tools. We are currently working with the Guildhall Galleries on an exciting beacon project and Hotels.com. Contact me on LinkedIn to learn more about Beura and our services.
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